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March 23, 2007 / jadettman

Artisinal vs. Industrial

I am currently reading The Omnivore’s Dilemma by Michael Pollan. It’s a good book with lot’s of thoughtful insight but that’s not what I’m here to talk about.

In the book, the author discusses the differences between Artisinal and Industrial production methods. He is, of course, referring to food production in his discussion but I think that these ideas have insight into PDF publishing.

Industrial production, so far as PDF production is concerned, is all about volume production and acceptable quality. If a company can produce four or more PDF products in a month, it is operating an industrial business.

Artisinal production is about crafting something that the crafter can be proud of. By this measure, an artisinal producer will probably only produce one to three products per year.

Now, I’m not trying to say that the industrial producer can’t be proud of his/her products or that the artisinal producer can’t produce something of low quality (in fact, at this stage, I’m trying to see where I was going with this idea).

I’m also not trying to say that one method of creation is more valid, more business-like, or more to be desired than the other.

In the end, I guess I’m just saying that I think that these two methods exist and that I’m trying to understand their places in the PDF marketplace.


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