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May 1, 2009 / jadettman

If it's on the internet, it's marketing

Personal experience is a powerful marketing tool. Blogs and forums have made it easier for us to share our personal experiences with an audience. Sometimes, though, the way to hurt a brand is not to talk about it.

Bad or good, talking about a product or brand raises awareness of it. The unfortunate thing is that your audience frequently disregards your message, taking away little from what you’re saying but the name of the product. This is certainly less true if we’re talking about having a face-to-face conversation with a friend but we’re not, we’re talking about the internet.

The internet is a wonderful invention. Without the internet, and cheap desktop-publishing software, I would have had a much harder time publishing and making money from my home workshop with Cracked Mirror. I’m not trying to bad-mouth the internet here. It’s just that the internet is not ideal for making personal connections. It’s too easy to be someone that you aren’t on the internet and that makes it easy for your audience to ignore what you’re saying if they want to.

I guess what I’m saying is that audiences are unpredictable, kind of like my cat. Sometimes Susan (yep, that’s my cat’s name) will come and sit by me on the couch. When she does that I usually pet her. Occasionally she purrs, but sometimes she bites me and runs away.

Sometimes your audience gets your message, really groks it, but sometimes they don’t. At those times when they don’t, they usually go away with some other message and you have no idea what that other message is.

Sometimes, saying nothing is better than saying something.

What brought this whole thing up was a rant. I had the whole thing planned: I was going to go on this rambling, psychotic bitchfest about this game that I really like but which I think the creator has done a piss-poor job giving credit where credit is due.

See, this mystery game supposedly uses available material from other games via the Open Gaming License but the creator(s) have completely failed to adhere to the rules of the license by putting the OGL in the book, declaring what material is open or product identity, or even doing much in the way of acknowledging the sources that were used. That kind of irks me. A lot.

Then, just as I was ramping up my inner rant-monkey, I had that little epiphany: not talking about that game will do more to hurt it than any bile-filled rant I could possibly write. Ranting about the damn thing will just tell other people that it exists. If they know it exists they might go check it out and, in the process, give the creator(s) more money. I could be rewarding the very people that pissed me off in the first place!

So, screw that. It’s better to not saying anything and let that game die of inattention than it is to give it a bigger audience and hope that its creator(s) do a better job in the future.

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One Comment

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  1. Britt / May 1 2009 8:13 am

    Susan sits next to you on the couch and purrs, you say!

    Sir, I would like to purchase your cat.

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