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May 20, 2009 / jadettman

What are you buying?

When you buy a DVD or a book, what is that you’re buying? Is the physical object itself, the information embedded in the media, or something else?

What you are actually buying is access.

When you buy a book or DVD you gain access to the information contained within that storage medium. You have paid for the ability to read or watch the ideas of others whenever you want to.

If you buy an electronic file, it’s still access that you’re paying for. When you download a file from a file-sharing service without paying the fee the creator is asking, you’re saying that their ideas aren’t worth paying for.

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