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June 10, 2009 / jadettman

The Future is Niche

I was thinking about this this morning. Production in general, and publishing in specific, is moving more and more toward just-in-time and print-on-demand technologies. This is good for more than one reason.

First, we tend to make too much stuff. The shear number of books, cellphones, and other crap that are produced but never used is simply ridiculous. If products could be made to order quickly and efficiently I can only imagine the waste that could be prevented.

Second, the ease of production has made niche products more viable which is pretty freakin’ fantastic, frankly. I would love to be able to get produced-on-demand shoes, books, and other stuff that I want. POD would mean that I can get this stuff made to my tastes without the need for a company to make a bunch of others that might not sell.

The downside is probably going to be higher costs but I think the upsides are worth it. Now to convince the rest of the world.

I’m sure I’ll think of more but that’s what I got right now.

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